Career in Media & Advertising Management, USA

Advertisement & media management is a field that requires use of original creative ideas with marketing strategy that would help in increasing sale of the marketed product or service.

Advertising & media is a huge industry where one can choose to work for a marketing manager for a product & service or in a marketing agency as a media planner and buyer.

Working with an agency might give a chance to work on multiple products and services from across industries depending up on individual capabilities and the organization. Whereas working in the marketing department of an organization often limits to advertising of a particular product or service.

Media industry also gives you a wide range of skills to choose from, like – conceptualizing a campaign, copywriting for story board, planning media, buying media, client servicing and client acquisition, if working for an agency.

The media industry is spread across numerous advertising mediums like television, print, radio, internet, mobile phone, outdoor hoardings and other properties like fliers, pamphlets etc. There are numerous working options at media houses and publishers across departments.

Universities colleges and institutes in USA offer various media and advertising management courses at graduate and post graduate level. Students from across the world choose American Universities to pursue Media and Advertising management. There are numerous degree, diploma, certificate, long distance and part time courses available.

IDP helps students with the entire admission procedure to the universities and the counselors are trained to provide any sort of information related to admissions.